Use of the logotype

 Clear space

 Incorrect usage

 The stars as graphic

 Download logotype



Clear space

Our logotype is a strong symbol. But graphically it is also sensitive and can easily be damaged. This is the reason why a clear space must be maintained around the Swedish Match logotype, a space that protects its integrity.

The purpose of the clear space is to enhance the effect by differentiating the logotype from all surrounding elements, so that it clearly stands out and is highly visible. The clear space must be kept free of other elements such as text, lines, images or other graphics.

Clear space

The clear space around a logotype of any size is defined by measuring the height of the stars (X).


 

Updated: 2009-04-23  |  Print this page  |  E-mail this page