Correct and consistent use of the logotype is crucial to unify and strengthen all communications from Swedish Match. The design of the logotype includes a specific typeface and defined proportions which may not be changed. The logotype may never be used in body text. Logotypes can be downloaded for reproduction, click Download logotype in the right hand column.

Please note that the stars are an integral part of the design and may not be removed! However, they may be used alone in some contexts, but must never replace the logotype as a sender identification. See more information about the stars under the heading "The stars as a graphic".