The corporate brand

Swedish Match AB has the exclusive right to the corporate brand Swedish Match. This includes trademark rights and thus the right to grant licenses, among other things. Swedish Match AB has the ultimate legal responsibility for keeping the corporate brand intact and protecting it against infringement.

However, the practical responsibility is assigned to each individual unit within Swedish Match - and therefore to each employee within a unit. This means that each employee must ensure that the Swedish Match logotype is used correctly, in conformity with the rules in this manual.

How can I protect our corporate brand?

1. Monitor competitors and their advertising, scan newspapers and periodicals in order to identify infringements by competitors, and report any findings to Legal Affairs.

2. Refrain from initiating local proceedings or any other legal action without consulting Legal Affairs.

3. Maintain appropriate records of advertising campaigns and trademark usage.

4. Consult with Legal Affairs if you have any questions regarding trademark usage, registrations, renewals, licenses, infringements, or any other legal matters.