The Swedish Match brand is the bearer of our values, and it should therefore be cherished and carefully nurtured. This manual is intended to help you do so.

All Swedish Match businesses are organized in one global corporate structure. To visualise this to our stakeholders, we need to communicate a consistent corporate identity. A corporate identity enables us to promote a unified global image and a strong global corporate profile.

Any exceptions to these guidelines must be approved. The guidelines are principles and its up to you to put them into practice - the responsibility is yours!